Locations- in terms of where rap/RnB music videos are filmed the are normally done to capture a certain type of life style or how a certain group of people within a society live, this is because some artist that make this kind of music come from these backgrounds. It is very common that you see a lot of urban societies that portray a gritty more darker tone of society that some rappers are raised in. urban inner cities are usually the base of where most rap music is made.
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| typical urban society which rap music is based around
people-within this genre of music it is most commonly known for how it portrays certain groups of society. the biggest group that are represented in rap culture are black people, these are the most common people found in a rap video represented the most as most mainstream rappers tend to be black males from tough urban environments. Black people are the most represented in the industries due to the background of the genre, blues where what rap originated from.
audience- The audience that listen to this genre of music are between the ages of 13-21 year old people so from mostly the teenage years of a child's life his group of people are very influenced by the things that are portrayed in these video and tend to follow the examples set by these rappers. in addition audience pleasures must also be met in order for our music video to be successful the most recognizable way to get to achieve audience pleasures would be to conform to the generic conventions of this genre so making sure we've chosen the right artist,location etc would achieve this, it is also important that the text has a positive impact on the target audience.
popular rappers:
wiz khalifa
Drake
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