Representation of women in Music videos

The Gaze theory: the gaze theory is how the audience views people that are presented in music videos. In terms of the male gaze it’s how the male gender view the female gender when watching music video.

1.     How men look at women

2.     How women look at themselves

3.     How women look at other women

Laura Mulvey the one who created the term ‘male gaze’ I 1975believed that the audience have to view characters from the perspective of the heterosexual point of view of males.

When music videos are made they normally tend to linger on a women’s body and the events that occur within the music video, which involves them.

This links to Andrew Goodwin’s ideas of voyeurism. He states that music videos contain references to the idea of looking- this could refer to close up or intimate shots of your artist (which are often from the perspective of the male gaze.

For our music video the male gaze theory is something, which we would not like to include into our video, this is because as a group we have decided that we want to subvert the theory and not portray women in that kind of way. In addition we mostly have male actors in our video, as it is hard to find women that want to be within the video. 

 

video that conforms 

 

video that subverts