Research on Audience and Genre 

what is genre ?- genre is a system used to Categorizes different media text. 

what is audience ?- the audience are the ones that the music or music video is made for, they are the ones that judge and ultimately decided how successful what you created is.

why i choose do a rap music video : rap music is my favorite kind f music and have grown up listening to it, i am familiar with current artist that make music with this genre and believe i know what is needed in order to create a music video that matches what ca e seen from rap artist 

theories behind Genre:

Tom Ryall's theory-The purpose of genre is to meet or subvert the people's expectations of that genre, that causing pleasure or ( when they are met ) or having a deeper impact ( when they are subverted).  This is stating that depending on whether the audience agree or disagree with a text e.g. a video depends on what the genre is and the generic conventions used to portray that specific genre. in our case the first step to proving this thoery would be to conform to the generic contention of our genre of music, in this case it is rap. the next step would be how well can we portray these conventions and make sure they have a good impact on the target audience  

Stephan Neale the genre triangle- the triangle identifies the three interlocking keys to a media text; producers, text and audience. The producers develop the text and the audience tell the producers weather it the sort of thing that they are into and would like to see again. this is very important as we want to make sure the music video the music video has a positive impact on the audience and that understand what they are watching, having said that this cannot happen if the audience cannot understand or relate to anything they are seeing in the video so yet again generic conventions must be clear. this is very important for my own music video because for e to have a successful music video I must make the choosing the correct conventions that match my genre of music also make sure that the audience is familiar with them within the genre